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The Power of Elderberries is not just a wellness brand story. It is a real-life reminder that purpose often shows up when life feels heavy, answers feel delayed, and faith becomes a daily decision. In this episode of Rosabel Unscripted, I sat down with Jessica Lowery, founder and CEO of The Power of Elderberries, and what unfolded was deeper than entrepreneurship. It was about obedience, integrity, safety, and what it looks like to build something rooted in values when the wellness world can be loud and performative.
Prefer to watch? Here’s the full episode.

If you are navigating your own healing journey, building a business, or trying to lead your family through a hard season, this conversation offers practical wisdom you can apply right now.
The Power of Elderberries and the moment it all began
The Power of Elderberries was not born from a polished plan. It started during a season of financial strain, uncertainty, and fear. Jessica shared that behind the scenes, her family was stretched thin. Her husband was dealing with health issues without clear answers, and her work situation was shifting as courses were being dropped in her university lecturer role. Add three young children under five, and you have a picture many families recognize: the pressure of carrying too much with too few resources.
In that moment, Jessica did what many of us do when we have reached the edge of our own strength. She prayed. Then she acted. Cold and flu season was already present, and she remembered elderberry syrup from years earlier when she was pregnant and looking for a more natural option. The challenge was simple but real: the taste. Her daughter disliked every brand she tried. So Jessica went into her kitchen, not to start a company, but to create something her own family could actually take consistently.
Then something happened that changed the trajectory. Strangers began asking, “Can I buy this?” And that question became the opening door for The Power of Elderberries.
1. The Power of Elderberries was born from necessity, not trend
One reason this story lands is because it did not begin with hype. It began with a family trying to get through a hard season. The Power of Elderberries emerged as an answer to prayer and a practical response to real needs, not as a product designed around marketing.
2. The Power of Elderberries bridges faith and science without conflict
Jessica’s background includes public health and teaching at the university level. In the wellness space, people often feel forced to choose between faith and science, as if they cannot coexist. But what Jessica modeled was different. She leaned into responsibility early: learning food safety practices, understanding pH and water activity, and taking steps to prioritize consumer protection as the business grew.
That posture matters. The Power of Elderberries is not positioned as magic. It is positioned as a thoughtfully made product that respects both the body and the consumer.
3. The Power of Elderberries includes important education about elderberries
In our conversation, we discussed what makes elderberries unique. Elderberries have a long history of traditional use, and Jessica shared that elderberries are rich in antioxidants and flavonoids. She also explained something many people do not realize: elderberries are not the same as strawberries or blueberries that you eat by the handful. Preparation matters. Elderberries must be handled and processed appropriately, and the type commonly referenced for supplements is Sambucus nigra, the European black elderberry.
If you want to explore the research landscape in a reputable way, use evidence-based sources like the National Library of Medicine. This is one place families can start when they want science-informed context rather than marketing claims:
National Library of Medicine (NLM).
4. The Power of Elderberries prioritizes quality standards and third-party testing
One of the most important parts of our conversation was safety and quality control. Jessica shared that not all supplement companies do third-party lab testing, and that testing matters for consumer safety and consistency. The Power of Elderberries emphasizes processes like monitoring pH balance and water activity, along with quality safeguards that support trust.
As a nurse practitioner, I will always tell people this: a label can be persuasive, but the standard behind the label is what protects your family. You do not have to be paranoid, but you do need to be informed.
5. The Power of Elderberries avoids shortcuts that weaken product integrity
We also discussed processing choices that many consumers never see. Jessica explained why some companies heat-process products to extend shelf life for long periods. But she also shared that The Power of Elderberries makes intentional decisions that preserve ingredient integrity, including why refrigeration and cold shipping can matter for certain formulas.
These decisions do not always favor convenience or maximum scalability. They favor values and quality. That is the difference between a brand trying to win a trend and a brand trying to serve families.
6. The Power of Elderberries reinforces a practical wellness principle: read ingredients, not claims
This part of the conversation was one of the most practical. “No added sugar” can sound like a positive claim, but it often requires a closer look. If you want a simple habit that will upgrade your health choices, skip the front-label marketing and go straight to the ingredient list. If you cannot pronounce it, or if it reads like a chemistry lab, pause and reconsider.
The Power of Elderberries stands out in a space where many products rely on fillers, dyes, artificial sweeteners, or unnecessary additives. A clean label does not guarantee effectiveness, but it does reduce avoidable exposures and supports more thoughtful choices for families.
7. The Power of Elderberries is ultimately a story about leadership, purpose, and staying grounded
I asked Jessica what she would say to a woman who feels called to something bigger but is waiting for permission. Her answer was honest. Support matters. Fear is real. But fear does not always mean stop. Sometimes fear is a signal that you are stepping beyond comfort into calling.
That is what makes The Power of Elderberries relatable beyond wellness. It is about what happens when you keep moving even while you are uncertain. It is about trusting the next right step, leaning on wise support, and refusing to compromise the values that brought you here.
Where to learn more about The Power of Elderberries
If you want to explore the brand Jessica created and learn more about her products, visit:
The Power of Elderberries official website.
Exclusive Podcast Discount
As a thank you for being part of the Rosabel Unscripted community, you can receive 15% off your first purchase from The Power of Elderberries.
Simply visit
thepowerofelderberries.com
and enter the code PODCAST15 at checkout.

Reflection and next steps
If this conversation resonated with you, I want you to take one practical step today: choose one area of your wellness routine and make it simpler, cleaner, and more consistent. Small changes done consistently often produce bigger outcomes than big changes done once.
And if you are a caregiver or you are supporting a loved one through cognitive changes, I have created free resources to help you feel less overwhelmed and more prepared. Visit my Rosabelievers Resource Center here:
Rosabelievers Resource Center.
You can also watch my dementia education series on YouTube for practical guidance and caregiver support:
Dementia Video Playlist.
CTA: If you want more caregiver tools, printable guides, and education you can actually use, join the Rosabelievers community and download what you need from the Resource Center today.
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